“Just a Game?” was published in the Ensign, a magazine published by the Church of Jesus Christ of Latter-Day Saints, as such, the content of the magazine is aimed primarily towards church members and investigators of the church.

The authors use language and terms that are common among church members but are not as well known outside of the church. For example early morning seminary is mentioned, as well as singles ward, stakes, and the Spirit. Prayer and scripture study are also referenced in passing, therefore assuming that the people who will read the article will know that family prayer and scripture study are part of Mormon doctrine and culture. The authors also mention the Quorum of the Twelve Apostles and the title of “Elder” when quoting church leaders, assuming that readers will accept the quotations as credible.

Of the members of the church, those who play video games and those who know people who play video games excessively are targeted. Advice is given to those who play video games and believe they have a problem (find another activity to do that you are passionate about), and advice about what to do if you know someone with a video game problem is also given (try to become more involved in their life, pray and seek guidance). The advice given is both temporal advice (seek clinical help) as well as spiritual (make a renewed effort to understand and apply the Atonement), which is further confirmation that the audience targeted is LDS.